摘要

數據對當今企業的重要性已經是全民共識。研究表明，數據驅動型的公司實現收入目標的可能性比非數據驅動型公司高 58%。數據分析正在幫助近一半的公司做出更好的決策，從他們提供的產品到他們的目標市場。數據在每個行業都變得越來越重要，無論是幫助農場增加他們生產的農作物的價值，還是讓金融機構更了解他們的客戶。

Abstract

The importance of data to today's businesses can't be overstated. Studies show data-driven companies are 58 percent more likely to beat revenue goals than non-data-driven companies. Data analytics are helping nearly half of all companies make better decisions about everything, from the products they deliver to the markets they target. Data is becoming critical in every industry, whether it's helping farms increase the value of the crops they produce or fundamentally the financial institute changing the customer experience.