Abstract

The importance of data to today's businesses can't be overstated. Studies show data-driven companies are 58 percent more likely to beat revenue goals than non-data-driven companies. Data analytics are helping nearly half of all companies make better decisions about everything, from the products they deliver to the markets they target. Data is becoming critical in every industry, whether it's helping farms increase the value of the crops they produce or fundamentally the financial institute changing the customer experience.